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Checkout. In physical stores, checkout can be unnecessarily long, cumbersome and outdated; online, it usually takes just a few clicks. The hospitality sector has already shown that breaking IT silos to integrate with external platforms can help. Las Vegas-based Linq Hotel & Casino uses WeChat for automatic check-in, door opening, controlling lights and air-conditioning in rooms, and automatic payments.[10] The journey shouldn’t be merely about integrating the latest fancy fads and revolutionizing the purpose of the store. To make those changes more

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